Question 1

Compare and contrast secondary and primary research.

Accepted Answer

Secondary research consists of data that...

Question 2

Data collected at checkout stands in stores is known as _____.

Accepted Answer

scanner-ba...

Question 3

Companies sometimes utilize research that tracks the movement of a person's eyes when watching programs on television. This is known as a type of:

Accepted Answer

A)  causal research.
B)  physiological measurement.
C)  social interaction.
D)  ethnographic research.
E)  psychological research.F) A) and B)
G) B) and E)

Question 4

Accessing internally generated information quickly:

Accepted Answer

A)  can give a company a competitive advantage.
B)  aids data mining techniques.
C)  helps to stabilize sales data.
D)  generates revenue data.
E)  manages data via the Internet.F) A) and D)
G) A) and C)

Question 5

A(n)_____ is paid to shop at a predetermined establishment and report findings in terms of service,cleanliness,etc.

Accepted Answer

mystery shopper

Question 6

Even if you simply get good information that is of no use,marketing research should be performed because the marketer is better equipped for his/her job.

Accepted Answer

A) True 
 B)False

Question 7

A study that actually tests what it was designed to test and not something else is a(n) _____ study.

Accepted Answer

A)  research
B)  valid
C)  reliable
D)  close-ended
E)  open-endedF) D) and E)
G) A) and B)

Question 8

Multiple-choice tests utilize _____ questions.

Accepted Answer

The answer of Multiple-choice tests utilize _____ questions....

Question 9

_____ is the process of collecting,analyzing,and reporting marketing information that can be used to answer questions or solve problems.

Accepted Answer

Marketing research

Question 10

A(n) _____ is a way to manage the vast amount of information firms have on hand.

Accepted Answer

A)  EDS
B)  RFID
C)  MRS
D)  MIS
E)  SCMF) A) and E)
G) A) and D)

Question 11

One standard set forth in the Code of Ethics for Market Intelligence Professionals is to avoid conflicts of interest in fulfilling one's duties.

Accepted Answer

A) True 
 B)False  True

Question 12

Market research is typically inexpensive.

Accepted Answer

A) True 
 B)False

Question 13

Marketing information systems involve all of the following EXCEPT:

Accepted Answer

A)  a system for collecting market intelligence on an ongoing basis.
B)  a system for recording marketing research information.
C)  a system for collecting test market information.
D)  a system for recording internally generated data and reports.
E)  marketing analytics software to help managers with their decision making.F) All of the above
G) None of the above

Question 14

Handbooks,dictionaries,and books are sources of secondary data.

Accepted Answer

A) True 
 B)False

Question 15

Combining data into one location is called _____,

Accepted Answer

The answer of Combining data into one location is called...

Question 16

A field experiment is conducted in a(n)_____ setting instead of a(n)_____ setting.

Accepted Answer

The answer of A field experiment is conducted in a(n)_____...

Question 17

Stealing product strategy information from a competitor is known as:

Accepted Answer

A)  industrial espionage.
B)  competitive intelligence.
C)  product investigation.
D)  consumer protection.
E)  strategic marketing.F) A) and E)
G) A) and D)

Question 18

What is the difference between probability samples and nonprobability samples?

Accepted Answer

A probability sample involves a research...

Question 19

A(n)_____ is any type of marketing research mistake that results because a sample was utilized.

Accepted Answer

The answer of A(n)_____ is any type of marketing research...

Question 20

Pretesting a questionnaire is typically a waste of valuable company resources.

Accepted Answer

A) True 
 B)False

Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence

Compare and contrast secondary and primary research.

Correct AnswerverifiedSecondary research consists of data that...View AnswerShow Answer

Data collected at checkout stands in stores is known as _____.

Correct Answerverifiedscanner-ba...View AnswerShow Answer

Companies sometimes utilize research that tracks the movement of a person's eyes when watching programs on television. This is known as a type of:

Correct AnswerverifiedShow Answer

Accessing internally generated information quickly:

Correct AnswerverifiedShow Answer

A(n)_____ is paid to shop at a predetermined establishment and report findings in terms of service,cleanliness,etc.

Correct Answerverifiedmystery shopper

Even if you simply get good information that is of no use,marketing research should be performed because the marketer is better equipped for his/her job.

Correct AnswerverifiedShow Answer

A study that actually tests what it was designed to test and not something else is a(n) _____ study.

Correct AnswerverifiedShow Answer

Multiple-choice tests utilize _____ questions.

Correct AnswerverifiedShow Answer

_____ is the process of collecting,analyzing,and reporting marketing information that can be used to answer questions or solve problems.

Correct AnswerverifiedMarketing research

A(n) _____ is a way to manage the vast amount of information firms have on hand.

Correct AnswerverifiedShow Answer

One standard set forth in the Code of Ethics for Market Intelligence Professionals is to avoid conflicts of interest in fulfilling one's duties.

Correct AnswerverifiedTrue

Market research is typically inexpensive.

Correct AnswerverifiedShow Answer

Marketing information systems involve all of the following EXCEPT:

Correct AnswerverifiedShow Answer

Handbooks,dictionaries,and books are sources of secondary data.

Correct AnswerverifiedShow Answer

Combining data into one location is called _____,

Correct AnswerverifiedShow Answer

A field experiment is conducted in a(n)_____ setting instead of a(n)_____ setting.

Correct AnswerverifiedShow Answer

Stealing product strategy information from a competitor is known as:

Correct AnswerverifiedShow Answer

What is the difference between probability samples and nonprobability samples?

Correct AnswerverifiedA probability sample involves a research...View AnswerShow Answer

A(n)_____ is any type of marketing research mistake that results because a sample was utilized.

Correct AnswerverifiedShow Answer

Pretesting a questionnaire is typically a waste of valuable company resources.

Correct AnswerverifiedShow Answer

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Secondary research consists of data that...
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scanner-ba...
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mystery shopper

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Marketing research

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True

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A field experiment is conducted in a(n)_ setting instead of a(n)_ setting.

Correct Answer
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A probability sample involves a research...
View Answer

Correct Answer
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Correct Answer
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