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1.Choosing an articulate moderator
2.Creating talking points as opposed to scripts
3.Brevity
4.Avoiding over-editing
5.Including music
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B) False
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A) Convincing people that podcasting was worthwhile.
B) Creating ways for people to find and listen to podcasts.
C) Identifying revenue streams to develop podcast technologies.
D) Developing technology to deliver podcasts.
E) Developing programming and content for podcasts.
G) A) and E)
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A
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B) False
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A) It requires less editing.
B) Recorded audio can amplify speaking quirks.
C) It makes your brand appear more professional.
D) People will be more likely to listen all the way through.
E) It helps ensure the podcast will be shared with others.
G) A) and C)
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B) False
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A) Podcasts allow listeners to interact directly with the speaker.
B) Podcasts are better lead generation tools than webinars.
C) Webinars require less advance planning than podcasts.
D) Webinars are a better format for training sessions.
E) Finding out the number of pages views on a blog requires external monitoring tools.
G) A) and B)
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A) The amount of time available to prepare and record each podcast.
B) The number of questions anticipated on each recording.
C) Whether it will be audio or video.
D) The proposed format and amount of content available.
E) The amount of bandwidth available for podcast streaming.
G) A) and E)
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A) It is easier for listeners to locate podcasts in the iTunes store.
B) Being too general means the podcast will compete with radio.
C) Targeting a specific audience means it will likely have more appeal to that segment
D) It sounds more professional.
E) It is better for search engine optimization.
G) All of the above
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A) The invention of the MP3 player.
B) The development of RSS technology.
C) The Apple iTunes store.
D) The adoption of high speed broadband Internet.
E) The invention of the iPhone.
G) A) and B)
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B
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A) Via email
B) Via RSS
C) Via podcast search engines
D) Via MP3 players
E) Via podcast hosting directories
G) A) and B)
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B) False
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A) Including polls whose results are displayed during the webinar
B) Posting the webinar outline
C) Using a lot of slides in the presentation
D) Accommodating a large group of people on the webinar
E) Having co-presenters share the webinar responsibilities
G) All of the above
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A) Not being sure how much to charge for advertisements.
B) The risk of driving off listeners and negatively affecting your subscriber base.
C) Identifying advertisers that help boost your brand positioning.
D) Explaining the premise of a podcast to potential advertisers.
E) Not being able to track who listens to the advertisements.
G) A) and B)
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1.Presentation - a presenter g...View Answer
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B) False
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B) False
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A) An interactive seminar held online.
B) Another way of describing a blog.
C) An episodic digital audio or video file that can be downloaded conveniently.
D) The ability to subscribe to content for automatic delivery.
E) Something you can only download through iTunes.
G) C) and E)
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B) False
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B) False
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